QR Codes in Marketing: How to Boost Sales with Scanning

In today's marketing world, where it's crucial to grab attention quickly and prompt action even faster, QR codes have become a powerful tool. They instantly transition customers from a physical medium to the online space: website, social media, order forms, or payment pages.

Why do marketers use QR codes?

QR codes are not just a replacement for URLs. They enable faster communication by shortening the path to action. Plus, they offer analytics, customization options, and content updates without reissuing the code.

1. Quick access with no extra steps

One scan, and the user immediately sees your offer. It could be a promotion page, a feedback form, or a "Buy" button. Everything works quickly, intuitively, and without errors.

2. Measurable results

Dynamic QR codes allow you to track activity: how many people scanned the code, when, from where, and from which devices. This is not only convenient but also effective—you can see the real metrics of your campaign.

3. Flexibility and control

Need to change the page after distributing flyers? With a dynamic code, this is possible. Simply update the target link, and the new information will be instantly available to users.

Where do QR codes work best?

QR codes should be implemented where quick access to information or action is needed:

• In printed ads: flyers, postcards, posters
• On product packaging: promotions, instructions, videos
• On store windows: "Menu here," "Scan to get a discount"
• In POS zones: checklists, surveys, loyalty programs
• At events: registration, event program, navigation

How to Create an Effective QR Code for Marketing?

Create a Branded Design

Use your logo, brand colors, and text frames. This increases trust in the code and encourages action.

Use Dynamic Codes with Analytics

This way, you can update content, test hypotheses, and see real-time statistics: countries, languages, devices, scan times.

Add a Call to Action

A simple "Scan me" no longer works. It's better to say: "Scan and get a bonus," "Win a prize," "Leave a review and get a discount."

Cases: How Businesses Make Money with QR Codes

Restaurant placed a QR menu with the option to leave a review. As a result, +50% more new ratings on Google.

Clothing Store launched a promotion: "Scan and get -10%." Website traffic increased by 30% in one week.

Event Business added a QR code with the event program. Less printing—more online interaction.

Mistakes to Avoid When Using QR Codes

❌ No CTA (Call to Action)

The customer must know why to scan the code. Without a clear motivation, they will just walk past it. Add text like: "Scan and get -10%" or "Open the menu."

❌ Poor Contrast or a Design That Can't Be Scanned

Overly complex designs can reduce readability. Always test the code before printing—especially if you're using a transparent background, gradients, or a logo.

❌ Static Code Instead of Dynamic

If you're printing a code for marketing—use the dynamic version. It allows you to update the link without reissuing materials.

❌ Lack of Analytics

Without collecting data, you won't know how the campaign is performing. Without this, it's impossible to make decisions, scale, or adjust the approach.

❌ Placing the Code in Inconvenient Locations

If the code is not visible or cannot be scanned (for example, in a corner of a banner or on a curved surface)—it won't work. Test the locations!

What About Analytics?

FbFast provides you full access to the analytics of each code:

• 📊 Number of scans
• 🌍 Geolocation
• 📱 Device types
• ⏰ Time of day
• 📈 Unique users

You'll always know what works and how to scale the effect.

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