QR Codes for Events: Registration, Navigation, Merchandise

In modern event management, it's important to make everything convenient, quick, and contactless. That’s why QR codes have become an indispensable tool for conferences, festivals, exhibitions, workshops, and even corporate events. They not only simplify logistics but also enhance the participant experience by allowing instant interaction with content and organizers.

Where Can QR Codes Be Used at Events?

📩 Registration. Instead of a lengthy form-filling process or checking lists, just one scan is enough. The guest instantly checks in, and the organizer sees the participant in the system in real time.

📄 Event Schedule. A QR code leads to a page with the agenda, session details, speaker bios, and other important materials. This is convenient for participants who don't want to carry a printed schedule.

🗺 Venue Map. Navigation around the event area becomes much easier: participants scan the code and get access to an interactive map with points of interest.

🎁 Merchandise or Gift Activation. For example, by scanning the code on a badge or bag, the participant can enter a raffle, activate a gift, or collect bonus points.

📲 Payments or Donations. A quick transition to a payment system without manually entering any details. This is especially useful for fundraising or selling products during the event.

💬 Feedback and Surveys. The QR code can lead to a Google Form, Telegram bot, or a special page where users can leave feedback with just a few clicks.

Examples of QR Codes at Events

🎟 Electronic Ticket. A QR code in the confirmation email allows participants to enter the event instantly without printing. It’s convenient for both participants and volunteers at the entrance.

🖥 At Stands. The code opens the company’s website, a presentation, or even a feedback form. This allows visitors to explore the brand without standing in line.

📦 On Merchandise Bags. After the event, the guest scans the code on the packaging and is directed to a social media contest or a website with additional materials.

📍 Navigation Stickers. Scanning the code easily directs participants to the stage, photo zone, catering area, or nearest exit. This improves convenience and orientation on the venue.

Advantages of QR Codes for Organizers

✅ Fast and contactless check-in. QR codes automate the entry process, allowing participants to register instantly without waiting in line. This significantly eases the work of reception and creates a positive first impression.

✅ Savings on printing. All information — from the schedule to the venue map — is available online via QR codes. This reduces printing costs and makes the event more eco-friendly.

✅ Real-time analytics. Organizers can see how many people scanned the code, when the highest activity occurred, and which areas were in demand. This helps make timely decisions.

✅ Flexibility in content changes. The link in a dynamic QR code can be updated even 5 minutes before the event starts. This is a lifesaver in case of schedule changes or unforeseen circumstances.

✅ Increased participant engagement. Interactive scenarios — scavenger hunts, voting, quizzes — become available via QR codes, making the event more lively and engaging.

Analytics for QR Codes at Events

The FbFast platform provides advanced multi-level analytics for each dynamic QR code. This allows organizers not only to collect data but also to interpret it effectively to improve guest experiences and optimize events.

📊 Key Metrics

Total Visits. Displays the total number of QR code scans. This is a key metric for understanding the overall level of audience engagement.

Mobile Visits. Shows the percentage of scans made from mobile devices. It helps adapt pages for smartphones and assess mobile presence.

First Visits. The number of users' first interactions with the QR code. This is an important indicator of new users.

Unique Scanners. Shows how many different devices or users interacted with the code. This allows you to assess the reach without duplicates.

Average Scans per Code. Calculated as the ratio of total scans to the number of codes. This helps understand which QR codes generate the most traffic.

🌐 Technical Analytics

Browsers. Shows which browsers visitors are using when scanning QR codes: Chrome, Safari, Firefox, and others. This helps optimize landing pages for the most popular platforms.

Browser Languages. Shows the language set in the user’s browser. This allows you to personalize content, including adapting the language of the interface or messages.

Operating Systems. Displays which OS were used for the scans: Android, iOS, Windows, macOS. This is useful for technical analysis and adapting the mobile experience.

🗺 Geography and Time

Countries. Analytics show from which countries the scans came. This not only helps assess international presence but also tailor future content for specific regional audiences. Data is provided in both a list format and on an interactive world map.

Time of Day. A scan table by hours of the day shows when participants are most active. This is especially useful for planning the schedule of future events or publishing content.

Activity by Day. With charts, you can track the change in activity for each day of the event. You’ll see not just the total number of scans, but also the number of unique interactions by date.

📂 Account Analytics

Number of QR Codes. The statistics account for all created codes: active, archived, and even deleted. This allows you to assess the dynamics of generator usage and the overall load on the system. The split between dynamic and static codes helps you better understand which code types are more used in your projects.

Top 5 Code Types. The platform automatically generates a ranking of the most popular QR code types, such as links, vCards, PDFs, Wi-Fi, or social media. This allows you to identify the most effective scenarios for audience interaction and choose code types for future campaigns.

Combined with analytics for individual codes, these metrics provide the opportunity not just to look at numbers, but to make informed decisions: which formats are working, which pages are most viewed, and where the approach needs to be changed.

🧠 How to Use This Data

Analytics is not just about numbers; it’s a tool for improving events. With in-depth scan analysis, you can see which areas of the event are performing best, where to move the code or adjust content. For example, if most interactions come from mobile, make your landing pages highly responsive. If activity peaks during specific hours, plan activations for that period. Such data is the key to a more effective event.

How to Create a QR Code for an Event?

1. Go to the QR Code Generator
2. Select the type: link, vCard, PDF, social media, or other
3. Customize the design: colors, dot shapes, frame, logo, and CTA
4. Preview the result in real-time
5. Save the code in PNG, PDF, or SVG format to insert into layouts or print

🎟 Organizing an Event? Try QR Codes in Action

Contactless registration, analytics, and convenience — all in one service.

Create QR Code for Event